There have been instances where sellers either knowingly or unknowingly list a Phelps Reloader as Star. When that happens, I often contact the seller and politely explain the difference. In most cases they are quick correct the listing. Most sellers, especially those who sell on eBay regularly, do not wish to mislead their customers. There are some exceptions.
In the case of the eBay listing mentioned above, the seller clearly identifies the the Reloader and the Tool Head as being Phelps products. I perceive no intent to deceive perspective buyers. He is simply including Star in the title of the listing so that those who are interested in Star reloaders and have searches designed to show new Star listings will also see his/her listing. If I had a Phelps to sell, and if I wanted to sell it on eBay, I would list it the same way, Star/Phelps but clearly identify the reloader as a Phelps.
You would be surprised how many Phelps owners are members of this forum. I for one, welcome them, and discourge Phelps bashing. A Phelps is not a Star, but many are very nice machines.
By the way, it looks like a very nice Phelps, but I do think the eBay seller is being a little optimistic about the price he can get for his Phelps,.... but who knows.