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Star History / Star Price History
« on: March 18, 2005, 08:45:46 pm »
Star raised prices twice that I know of, from $250 to $450 and then from $450 to $950. Might be slightly off but close. They did that to slow down business, not because the cost of manufacturer had gone up. I'm absolutely certain about that because I talked to them about it.
So could you make a Star today for $250. Almost certainly not. But could you make one for less than $950. I suspect so.
The top of the line dillon is $1500. Mike is famous for his comment that you need one third to cover costs, one third for advertising and one third for profit. Do the math. A Star could be made for less BECAUSE if it were a quality product as the old machine were you wouldn't have to do much advertising.
Sure Star's quality at the end of their run was bad. Ellard was dead. But Star has a reputation that is unequalled. Who else has 50 year old machines that are still in working order.
Star deserved better than it got and I am NO (ABSOLUTELY, POSITIVELY, NO) fan of the current "manufacturer!"
So could you make a Star today for $250. Almost certainly not. But could you make one for less than $950. I suspect so.
The top of the line dillon is $1500. Mike is famous for his comment that you need one third to cover costs, one third for advertising and one third for profit. Do the math. A Star could be made for less BECAUSE if it were a quality product as the old machine were you wouldn't have to do much advertising.
Sure Star's quality at the end of their run was bad. Ellard was dead. But Star has a reputation that is unequalled. Who else has 50 year old machines that are still in working order.
Star deserved better than it got and I am NO (ABSOLUTELY, POSITIVELY, NO) fan of the current "manufacturer!"